Product Strategy
Assortment planning, category expansion, positioning and commercial viability.
Product Development · Merchandising · Brand Extensions
Big ideas.
Built right.
I help ambitious brands turn wild concepts into real, commercially viable products—from first sketch through sourcing, production and launch.
01 / About
Creative instinct.
Operational discipline.
Equal parts creative partner and production operator, I bridge the space between a brand’s imagination and the realities of manufacturing, costing, timing and scale.
10+Product categories
360°Development oversight
DTCMerchandising focus
GlobalVendor network
02 / Capabilities
From concept to customer.
Sourcing & Development
Vendor selection, sampling, material decisions, costing and refinement.
Production Management
Timelines, approvals, quality control, freight and launch readiness.
Brand Extensions
Products that feel native to the brand—not generic merchandise with a logo.
03 / Selected Work
Products people remember.
Drinkware & Objects
01
Collectible Brand Objects
Concept development through final production.
Apparel & Accessories
02
Wearable Brand Worlds
Fit, materials, trims and scalable execution.
Lifestyle Extensions
03
Unexpected Product Categories
Turning brand personality into tangible product.
Production Systems
04
Operational Scale
Better workflows, timing and vendor alignment.
Available for select advisory engagements
Have an impossible product idea?
Let’s figure out how to make it real, make it right and get it into customers’ hands.
Start a conversation